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One of the realizations that I made throughout my MBA journey, is how little many event planners know about business. This industry is full of amazingly talented and creative people whose sole purpose in life is to create fantastic events and experiences for their clients and guests. The challenge is that many of those people don’t spend enough time focusing on their own business. I was one of those people! I spent my time...
“I’m so dumb when it comes to tech stuff”. If you’re one of those event professionals that constantly puts themselves down, has a fear of technology, refuses to learn anything about tech, or if you are a supplier that has experienced these types of clients – then this article is for you!
What would you do if your linen supplier suddenly disappeared and closed up shop? What about your décor, lighting, staging, rental, or audio visual suppliers…or perhaps your favourite florist? Would you be able to conduct business as usual? Would you be able to continue producing events without them? Sometimes, event managers take the relationships they have with suppliers for granted, and don’t realize the impact these...
One of the most valuable marketing tools for a company, product or service can be a exhibiting at a trade or consumer show. It can generate a great amount of interest through product or service demonstrations as well as allow you to reach a targeted audience. Trade and consumer shows put you directly in front of potential customers and provide an opportunity to develop relationships with them. While there are many more benefits to...